How To Optimize For Google Featured Snippets?

 

Have you noticed how difficult it is to generate referral traffic from search engines like Google? And it isn’t just that the competition has gotten tougher (though it has!). It’s also because Google has outgrown its ten blue links, and its organic search results aren’t deriving as much traffic as they once did. How do you deal with change? This blog post will teach you how to optimize your content for featured snippets, one of Google’s latest changes.

What are Featured Snippets?

Featured snippets are basically the search results that appear on top of Google’s search listings, underneath the ads in a box. The featured snippets aim to answer the user’s question as easily as possible (that’s why their other well-known name, “answer boxes”). Being featured means that your brand will receive more exposure in search engine results.

Here are two studies that back up the claim:

  • According to Ben Goodsell, when a featured page is placed in an answer box, the click-through rate (CTR) increases from 2% to 8%, and revenue from traffic to the website increases by 677%.
  • Eric Enge mentions a 20–30% spike in traffic for ConfluentForms.com while they were the featured snippet for the search term.

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