What is Schema Markup? How Does It Help with SEO?

 

When integrating technical SEO on your site, one of the skillsets you’ll need is schema markup (also known as schema or structured data). It enables search engines such as Google to crawl and, more importantly, interpret the information on your site in order to provide the best results to users. In addition, schema markup is one of the best ways to differentiate yourself from your competitors in search rankings. It’s a good thing to take advantage of because only 30% of websites use Schema.org to markup their pages. This is why you should use structured data for SEO. 

What is Schema Markup?

Schema markup (schema.org) is a structured data vocabulary that facilitates search engines in better understanding the information on your website so that they can serve rich results. These markups enable search engines to understand the meaning and connections of entities described on your site. As a result, schema markup has become a popular SEO topic.

How Does Schema Markup Impact SEO?

When you are using schema markup, Google can quickly understand the content of your webpage. As a result, your website receives a rich snippet and has the potential to become Google’s Knowledge Graph entity.

Rich Snippets

A rich snippet is a Google search engine result that includes additional information in addition to the URL and meta description. Rich snippets are frequently found in recipes, reviews, and events.

In this case, the second result contains the rich snippet. It includes details such as the recipe rating, cooking time, and an image of the final meal.

The details in rich snippets are frequently derived from structured data in the HTML of a page. When you use schema markup to update structured data to your webpage, Google is more likely to display rich snippets on the SERP when it appears in search results.

Rich snippets are more interesting and appealing than standard search results, so providing Google with the information it requires to create a rich snippet can ultimately drive visibility for your website and organic search clicks.

Click to Read More: https://suitejar.com/blog/what-is-schema-markup/


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