Suitejar

  Technical SEO is an essential component of any SEO strategy, which is why the site must adhere to all search engine suggestions. The technical SEO checklist includes a number of elements for analyzing and ranking the system parameters of the website’s design and implementation. This is the most detailed  technical SEO checklist  you’ll ever need to address optimization issues with ease. It walks you through the major SEO activities to help you prepare your SEO process more successfully and effectively achieve top rankings that will accumulate more sales. The checklist describes the best practices in SEO, clearly explains what issues need to be addressed, and provides advice on how to resolve them. But first, you need to know about technical SEO, what is the importance of technical SEO and How do you optimize your website for technical SEO? The blog is cross-referenced with other materials to give you a more detailed understanding of SEO, ensuring that your digital marke...

  One of the most underestimated SEO approaches is keyword cannibalization. In fact, certain SEOs suggest that it does not exist, which adds to the misunderstanding and creates even more myths. However, keyword cannibalization is a problem for several websites, and it can seriously harm your rankings. It’s just that it’s probably not what you think it is. And, with that in mind, let’s clear the air and help you understand what it is, what it isn’t, and how you can identify and resolve issues that may be restricting your website from reaching its maximum potential. What is Keyword Cannibalization? Keyword cannibalization  occurs when you have multiple blog posts or news stories on your website that can rank in Google for the very same search term. Because they are too similar in the topic or because you improved them for the same search term. When you optimize posts or news stories for related search queries, they reduce each other’s chances of ranking. In most cases, Google wi...

  Google is changing.  Google announced to discontinue their universal analytics, which was the former standard used for google analytics reporting.  Google will be permanently moving to its next-gen measurement tool GA4 (Google Analytics 4) by 1 July 2023, and by next, GA4 will be the new measuring standard.  Nearly around 68604 companies reportedly use Google Analytics to perform their functions. (obviously, the number will be higher!)  With this sudden shift, it is evident that many organizations will be struggling to digest this change.  It’s not time to panic yet!  To put it simply for fellow industry leaders, we have mentioned a comprehensive guide. Without any further ado, let’s dive into the world of google analytics. Click to Read More:   https://suitejar.com/blog/google-announces-the-sunsetting-of-universal-analytics/

  Search Engine Optimization (SEO) has been a practice and industry around for quite some time. People typically consider SEO strategies to position high in popular keyword searches. However, for business-to-business (B2B) firms, the strategy changes from a broad to a very particular audience. In this guide, we’ll go about how you can improve your own B2B SEO marketing strategy. What is B2B SEO? B2B SEO is the digital practice of reaching out to a company’s decision-makers through various techniques such as keyword research and page metadata. An effective strategy means that someone who is actively looking for the product or service you’re offering visits your company’s website. B2B SEO consists of several components. Each one contributes to your overall strategy. If you fall short in one area, it means you still have room to improve your site. Click to Read More:   https://suitejar.com/blog/guide-to-b2b-seo/

  Have you noticed how difficult it is to generate referral traffic from search engines like Google? And it isn’t just that the competition has gotten tougher (though it has!). It’s also because Google has outgrown its ten blue links, and its organic search results aren’t deriving as much traffic as they once did. How do you deal with change? This blog post will teach you how to optimize your content for featured snippets, one of Google’s latest changes. What are Featured Snippets? Featured snippets are basically the search results that appear on top of Google’s search listings, underneath the ads in a box. The featured snippets aim to answer the user’s question as easily as possible (that’s why their other well-known name, “answer boxes”). Being featured means that your brand will receive more exposure in search engine results. Here are two studies that back up the claim: According to Ben Goodsell, when a featured page is placed in an answer box, the click-through rate (CTR) incre...

  Outdated content can reduce your website’s general authority in search results. In fact, removing or revitalizing outdated content can enhance your online visibility and Google rankings. By ensuring that content is as exact as possible, removing outdated content can enhance the user experience and strengthen your brand’s reputation.  Luckily, Google Search Console has an Outdated Content Removal tool that does a fair bit of the heavy lifting for you, and the tool was updated this month with a renewed platform that enables existing capabilities easier to use. Here’s what you need to know about outdated content and why you need to remove outdated content. What is Outdated Content? Any webpage on your website that is misleading, lacks value or does not reflect your existing brand positioning is considered outdated content. Here are a couple of examples: Pages focused on discontinued products or services out-of-date advice Time-sensitive content, such as a job advertis...

  When it comes to improving your rankings, an XML sitemap can be a great ally. This protocol allows Google and other major search engines to perfectly understand the layout of the website while crawling it. It was first presented by Google in 2005, and MSN and Yahoo joined the protocol a year later. Sitemaps are also referred to as URL inclusion protocols because they inform search engines about what to crawl. It differs from robots.txt files, which are an exclusion protocol that informs search engines what not to crawl. This blog covers what is XML sitemap and why XML sitemap in SEO is necessary. What is an XML Sitemap? A sitemap is a file that contains information about your site’s pages, video content, and other files, as well as the connections between them. This file is read by search engines like Google in order for them to crawl your site more effectively. A sitemap tells Google which webpage and files on your site you believe are important, as well as providing important i...

  The robots.txt file is one of the first things you should check and improve when working on technical SEO. An issue or misconfiguration in your robots.txt file can cause serious SEO issues, affecting your rankings and traffic. Search engine optimization (SEO) involves big and small website modifications. The robots.txt file may appear to be a relatively minor SEO element, but it can have a significant impact on your site’s accessibility and rankings. In this blog post, you will discover what a robots.txt file is, why you need one, how to SEO optimize it, and how to ensure that search engines can enter it without issue. What is the Robots.txt file? A robots.txt file is a command that instructs search engine robots or crawlers on how to navigate a website. Directives serve as orders in the crawling and indexing methods, directing search engine bots such as Googlebot to the adequate pages. Robots.txt files, which reside in the root directory of sites, are also classified as plain te...

  When integrating technical SEO on your site, one of the skillsets you’ll need is schema markup (also known as schema or structured data). It enables search engines such as Google to crawl and, more importantly, interpret the information on your site in order to provide the best results to users. In addition, schema markup is one of the best ways to differentiate yourself from your competitors in search rankings. It’s a good thing to take advantage of because only 30% of websites use Schema.org to markup their pages. This is why you should use structured data for SEO.  What is Schema Markup? Schema markup (schema.org) is a structured data vocabulary that facilitates search engines in better understanding the information on your website so that they can serve rich results. These markups enable search engines to understand the meaning and connections of entities described on your site. As a result, schema markup has become a popular SEO topic. How Does Schema Markup Impact SEO?...