Outdated Content - How to Identify and Remove It?

 

Outdated content can reduce your website’s general authority in search results. In fact, removing or revitalizing outdated content can enhance your online visibility and Google rankings. By ensuring that content is as exact as possible, removing outdated content can enhance the user experience and strengthen your brand’s reputation. 

Luckily, Google Search Console has an Outdated Content Removal tool that does a fair bit of the heavy lifting for you, and the tool was updated this month with a renewed platform that enables existing capabilities easier to use. Here’s what you need to know about outdated content and why you need to remove outdated content.

What is Outdated Content?

Any webpage on your website that is misleading, lacks value or does not reflect your existing brand positioning is considered outdated content.

Here are a couple of examples:

  • Pages focused on discontinued products or services
  • out-of-date advice
  • Time-sensitive content, such as a job advertisement Content that is no longer relevant to the business
  • Profiles of former employees

Isn’t that a lot of information?

If you have a large website or have been in business for many years, you may have numerous, if not hundreds, of the webpage of outdated content.

When You Should Remove the Outdated Content?

You should always keep your website up to date with the most recent information and advancements. Or else, Google will have a more difficult time crawling your website, leading them to believe that nothing has changed since the last time they tested their algorithm. Removing content can assist Google in focusing on the pages that are most important to you.

 Click to Read More: https://suitejar.com/search-engine-optimization/identify-remove-outdated-content/

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