Google’s Helpful Content update is here- so what’s the big deal?

 


Google has released a major update to their Helpful Content algorithm that is supposed to surface more helpful content across all of their platforms. So, what’s the big deal? Well, for starters, this update could mean better results for your search engine ranking when you’re looking for information or advice. Secondly, it could provide you with more useful and timely content. 

What is Google’s Helpful Content update?

Source: Google

The Google Helpful Content Upgrade is an update to the search engine’s ranking algorithm designed to favor content that offers a positive user experience. Penalizing content created solely to increase a website’s position in SERPs is another primary feature of this update. 

Google is trying to pull the focus of creators to publish value-packed content that satisfies the needs of users. The world’s biggest search engine, Google, is the crucial search engine for endless domains. Hence, staying in the lane with the search engine is necessary. 

Click to read more: https://suitejar.com/blog/google-helpful-content-update




Comments

Post a Comment

Popular posts from this blog

What is Robots.txt? How to optimize it for your SEO?

Image
  The robots.txt file is one of the first things you should check and improve when working on technical SEO. An issue or misconfiguration in your robots.txt file can cause serious SEO issues, affecting your rankings and traffic. Search engine optimization (SEO) involves big and small website modifications. The robots.txt file may appear to be a relatively minor SEO element, but it can have a significant impact on your site’s accessibility and rankings. In this blog post, you will discover what a robots.txt file is, why you need one, how to SEO optimize it, and how to ensure that search engines can enter it without issue. What is the Robots.txt file? A robots.txt file is a command that instructs search engine robots or crawlers on how to navigate a website. Directives serve as orders in the crawling and indexing methods, directing search engine bots such as Googlebot to the adequate pages. Robots.txt files, which reside in the root directory of sites, are also classified as plain te...
Read more

How To Optimize For Google Featured Snippets?

Image
  Have you noticed how difficult it is to generate referral traffic from search engines like Google? And it isn’t just that the competition has gotten tougher (though it has!). It’s also because Google has outgrown its ten blue links, and its organic search results aren’t deriving as much traffic as they once did. How do you deal with change? This blog post will teach you how to optimize your content for featured snippets, one of Google’s latest changes. What are Featured Snippets? Featured snippets are basically the search results that appear on top of Google’s search listings, underneath the ads in a box. The featured snippets aim to answer the user’s question as easily as possible (that’s why their other well-known name, “answer boxes”). Being featured means that your brand will receive more exposure in search engine results. Here are two studies that back up the claim: According to Ben Goodsell, when a featured page is placed in an answer box, the click-through rate (CTR) incre...
Read more

What is Schema Markup? How Does It Help with SEO?

Image
  When integrating technical SEO on your site, one of the skillsets you’ll need is schema markup (also known as schema or structured data). It enables search engines such as Google to crawl and, more importantly, interpret the information on your site in order to provide the best results to users. In addition, schema markup is one of the best ways to differentiate yourself from your competitors in search rankings. It’s a good thing to take advantage of because only 30% of websites use Schema.org to markup their pages. This is why you should use structured data for SEO.  What is Schema Markup? Schema markup (schema.org) is a structured data vocabulary that facilitates search engines in better understanding the information on your website so that they can serve rich results. These markups enable search engines to understand the meaning and connections of entities described on your site. As a result, schema markup has become a popular SEO topic. How Does Schema Markup Impact SEO?...
Read more